Back to MSM News »
Morehouse School of Medicine Selects Golin Harris as AOR
MOREHOUSE SCHOOL OF MEDICINE SELECTS GOLIN HARRIS AS AOR
ATLANTA (April 4, 2011) – Morehouse School of Medicine selected GolinHarris as its Agency of Record. The agency will provide strategic counsel and support in the areas of science and research branding, message development, faculty and expert thought leadership, direct marketing, media relations and new special communication projects and initiatives. In addition, the agency will be responsible supporting Office of the President communications and redeveloping the institution’s Website content to improve Morehouse School of Medicine’s brand identity and positioning. The relationship will be led out of the agency’s Atlanta office.
“We chose GolinHarris because they offered sound strategic thinking, understood our challenges and proposed creative ideas that aligned with our strategic goals,” said Rosalyn R. Barnes, executive director of Marketing & Communications. “Also, our close proximity allows us to engage and collaborate with each other in person and more often.”
“We’re thrilled to add Morehouse School of Medicine to our portfolio of higher education and healthcare organizations,” said Kathy Cosgrove, managing director for GolinHarris Atlanta. “The school has an incredible story to tell and we look forward to telling it.”
About Morehouse School of Medicine
Morehouse School of Medicine (MSM), located in Atlanta, Georgia, was founded in 1975 as a two-year Medical Education Program at Morehouse College with clinical training affiliations with several established medical schools for awarding the M.D. degree. In 1981, MSM became an independently chartered institution and the first medical school established at a Historically Black College and University in the 20th century. MSM is among the nation's leading educators of primary care physicians and was recently recognized as the top institution among U.S. medical schools for our social mission. Our faculty and alumni are noted in their fields for excellence in teaching, research, and public policy, and are known in the community for exceptional, culturally appropriate patient care.
Morehouse School of Medicine is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award doctorate and master degrees. For more information, visit www.msm.edu.
About Golin Harris
Established in 1956, GolinHarris is a leading full-service public relations agency with 31 wholly owned offices located in the Americas, Asia Pacific, Europe and the Middle East. We provide strategy and execution across practices such as consumer brand marketing, corporate communications, digital/social media, corporate social responsibility, healthcare, internal communications, multicultural communications, technology and public affairs. For more than 50 years, GolinHarris has created innovative and award-winning public relations programs that deliver results for clients such as Dow Chemical Company, Florida Department of Citrus, Kaiser Permanente, McDonald’s, Nintendo of America Inc., Orange and Texas Instruments.
GolinHarris was recognized as PRWeek’s 2010 Large PR Agency of the Year, 2009 Asia Pacific PR Consultancy of Year and PRWeek’s 2009 Global Agency Report Card Bronze Medal Winner. In addition, GolinHarris has been selected as one of the Best Places to Work For by Crain’s New York, The Chicago Tribune, The Sunday Times, the Los Angeles Business Journal and the National Association of Business Resources. The agency is headquartered in Chicago and is a subsidiary of the Interpublic Group (NYSE: IPG). For more information, visit www.golinharris.com or Kathy Maiorana +1.312.729.4246.
MSM in the News 2011