MSM Adds Veteran Marketing Exec to Board
BET CMO Paige brings more than 25 years of brand experience to role
ATLANTA, GA – Jan. 27, 2021 – Morehouse School of Medicine welcomes Kimberly Evans Paige, executive vice president and chief marketing officer for BET Networks and Live Events, as the newest member of the institution’s Board of Trustees.
A seasoned brand marketer and general manager with over 25 years of experience, Paige is widely recognized as a leading business executive known for driving transformative growth among existing and emerging brands and companies. She cites her ability to stay connected with consumers and culture, cultivate strong collaborative partnerships, and build inspired and empowered teams as keys to her success.
In late 2019, Paige joined BET Networks’ parent company, ViacomCBS. In this role she is responsible for managing and implementing brand strategy across all platforms including Markethe BET and BET Her linear networks, BET+ streaming, BET Social and stewards the highly successful BET Live Events business.
Paige previously served as chief operating and brand officer for Sundial Brands where she partnered with founder and CEO Richelieu Dennis to craft the overall strategic direction for future growth across the entire Sundial portfolio. She oversaw operations, marketing, international, and sales, playing a lead role in the launch and marketing of the $100 million New Voices Fund in support of Women of Color Entrepreneurs.
Prior to Sundial, Paige was CMO of the Beauty Division of Coty, Inc., makers of fragrances and beauty brands. Here she stewarded the U.S. relaunch of several flagship products, including Rimmel’s Street Beauty, the modernization of Sally Hansen, and Clairol’s Nice N’ Easy relaunch which delivered the most significant innovation in the hair color category in the last 50 years.
Paige also worked at The Coca-Cola Company for 16 years in various North America and Global roles including VP, Venturing and Emerging Brands, responsible for leading marketing, innovation, and assessing high growth merger and acquisition opportunities of emerging beverage brands. She is widely known for her leadership in the turnaround and delivery of record growth of the $3.5 billion Sprite and Flavors portfolio. She oversaw the relaunch of The Coca-Cola Company’s second and third largest global brands and led key marketing partnerships with the NBA, LeBron James, musician Drake and many others.
Paige started her career at Procter & Gamble in Cincinnati, OH. She earned a Bachelor of Arts Degree in Communications and Business from Howard University and an MBA from Clark Atlanta University. She has been recognized as one of the Top Marketing Executives to Watch, interviewed by leading industry publications and has spoken on numerous panels on Women’s empowerment, how to expand brands globally and effectively market to youth, millennials and multicultural consumers. She is actively involved in many professional and social organizations and serves on the Board of Versed Brands, recently recognized as one of the fastest growing clean beauty brands in the industry.
About Morehouse School of Medicine
Morehouse School of Medicine is located in Atlanta, GA. The historically Black institution exists to improve the health and well-being of individuals and communities; increase the diversity of the health professional and scientific workforce; and address primary health care through programs in education, research and service, with emphasis on people of color and the underserved urban and rural populations in Georgia, the nation, and the world. The faculty and alumni are noted in their fields for excellence in teaching, research and public policy, and are known in the community for exceptional, culturally appropriate patient care. Morehouse School of Medicine is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award doctorate and master’s degrees. To learn more, visit www.msm.edu.
Nicole V. Linton