Brand and Identity Guide

The visual identity of Morehouse School of Medicine’s brand is created through the consistent use of graphic elements, including logos, typography, and color palette.  By preserving a professional and recognizable look for MSM, we are protecting the MSM name and reinforcing the quality of MSM as an institution to all audiences.

Please keep in mind that when creating any print or web materials associated with MSM, they should always represent a cohesive standards system that unifies the MSM identity while still allowing for graphic distinction among the various departments, offices, programs and major centers and institutes.  If you have any questions, please contact our main office at 404-752-1888.


No new logos should be created by any department or program.  To have a logo created for your department, office or program, please contact the Marketing Department at (404) 752-1888.

Please Note: MSM logos may not be used to solicit without prior approval.

Brand Guide